Visualization Research on the Development Hotspots of Traditional Chinese Medicine Health Tourism in the New Era Based on CiteSpace

Abstract

Abstract: Objective This paper analyzes the research hotspots and frontiers of Chinese medicine health tourism development, and provides the direction and basis for the development of Chinese medicine health tourism industry in the new era. Methods The literatures about Chinese medicine health tourism published from January 1, 2000 to September 30, 2022 in CNKI database of China were searched, and CiteSpace 6.1.R2 software was used for visual analysis. Results 307 articles were included after excluding irrelevant articles, and the number of published articles basically showed an upward trend, especially in 2020. The author's analysis shows that the close cooperation density is relatively low; lack of close cooperation among domestic institutions; keywords co-occurrence analysis shows that the keywords with high frequency are Chinese medicine, Chinese medicine culture, health tourism, SWOT analysis, industrial integration, Chinese medicine industry, Chinese medicine health preservation, etc. Cluster analysis focuses on nine clusters, such as tourism of traditional Chinese medicine, tourism of health care and research, traditional Chinese medicine,rural revitalization, development mode, traditional Chinese medicine industry, resource development and personnel training. At present, the keywords with high prominence are Chinese medicine health tourism (4.86), rural revitalization (3.17), Chinese medicine tourism (2.74), health tourism (2.74), development (2.51), health tourism (2.41) and so on. Conclusion In the new era, China's TCM health tourism industry should strengthen the cooperation between domestic and foreign institutions and experts, highlight the core competitiveness of TCM health service industry, strengthen the integration and innovative development with the health tourism industry,promote the construction of national TCM health tourism demonstration zones, speed up the training of relevant talents, dig and develop TCM health tourism resources and technologies in depth, and form a new format of health tourism industry with China characteristics.

Key words: CiteSpace, new era, Chinese medicine health tourism, Visualization research

CLC Number:

F592

WANG Yu-shan, DONG Xu-nan, LI Jia-wen, YAO Hua. Visualization Research on the Development Hotspots of Traditional Chinese Medicine Health Tourism in the New Era Based on CiteSpace[J]. ZHONGHUA YANGSHENG BAOJIAN, 2023, 41(16): 73-77.

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