ZHONGHUA YANGSHENG BAOJIAN ›› 2023, Vol. 41 ›› Issue (11): 14-16.

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Feasibility Analysis of Exporting Traditional Chinese Medicine Products Relying on "Micro health Preservation" Applet

WU Yan, WANG Yu-xi, ZHENG Zi-wen, YANG Zhao-yuan, YIN Zi-han, LIU Jing-li*   

  1. College of Acupuncture and Massage, Changchun University of traditional Chinese Medicine, Changchun Jilin 130117, China
  • Online:2023-06-01 Published:2023-05-25

Abstract: In today's era, the rapid development of new media industry has brought new opportunities to the development of traditional Chinese medicine. The development of traditional Chinese medicine culture is inseparable from the development of new media industry, which can promote the dissemination of traditional Chinese medicine culture. The constantly updated new media platform provides more communication channels for the development of traditional Chinese medicine culture and new transmission channels for the output of traditional Chinese medicine products. Taking the "micro health preservation" applet of Changchun University of traditional Chinese medicine as an example, it can realize the output of cultural products, circulating commodities and health preservation ideas by using its own resources, modes, products and service advantages, provide jobs, play an important role in the big health industry, enhance the influence and innovation of traditional Chinese medicine culture, and improve the confidence of traditional Chinese medicine culture.

Key words: micro regimen, applet, Traditional Chinese medicine products, feasibility

CLC Number: